2025

Video explaining “Critical Typography” by Katherine McCoy and David Frej, written in 1988.

In this short video, I aimed to make a theoretical topic in graphic design accessible on social media. The goal was to translate sometimes complex concepts into a dynamic and understandable format for a broad audience.

To guide my creation, I chose a rhythmic and impactful approach, inspired by media like Konbini: fast transitions, a direct tone, and lively staging of the information. The idea was to combine clarity, energy, and pedagogy to spark interest in critical typography, even for those who had never heard of it before.

Motion design, Editing, Communication.