2025

This speculative design project was carried out in partnership with Jean Dubuffet’s La Tour aux Figures. The idea was to imagine what the tower could become in 2050, taking into account current environmental and social challenges.

We reinvented La Tour aux Figures as an animal and environmental refuge, a place where humans and endangered species could come to recharge. A sort of last safe place in a world marked by climate change and the scarcity of natural spaces.

Around this concept, we developed a complete visual identity, as well as various tools and mediation devices designed to be integrated into the tower and guide visitors through this new immersive experience.

This project was carried out in collaboration with Dhejy GADIOT, Maxime FABRE, Anya ROMANENKO, and Linda BOUZAOUT.

Design fiction, Graphic design, Motion, Communication strategy, Mediation.